• +49 7545 933 777 9
  • email@seidentraum.eu
  • fair & sustainable in every way
  • family owned business
  • worldwide shipping
  • +49 7545 933 777 9
  • email@seidentraum.eu
  • fair & sustainable in every way
  • family owned business
  • worldwide shipping

Our Team

Sophia Jacqueline Steurer • Owner & Designer

I was born and raised in Vorarlberg (Austria). I live now in Friedrichshafen (Germany) on the beautiful Lake Constance. I'm a wife to my husband Toni and a mother of two wonderful children.

I'm an experienced master tailor. Internships in Paris (France) and St. Gallen (Switzerland), a season in the costume department of the Bregenzer Festspiele (Austria) and work in the bridal and evening dresses area are the highlights of my professional experiences.

In 2017 I became self-employed as a seamstress. I have always enjoyed working with my customers. My Austrian education gave me extensive, in-depth knowledge of collection creation and series production. On this basis I founded the fashion label SEIDENSTERN MODEDESIGN at the beginning of 2023. When Matias, the former owner of SEIDENTRAUM, asked my husband and me at the beginning of April if we were interested in taking over the online shop, it was a great gift and a wonderful coincidence. It has always been particularly important to me to strengthen fairness, quality and sustainability in the textile industry. With my work I want to create holistic added value for our society, our environment and our children.

By managing SEIDENTRAUM I can do exactly that and that makes me very happy.

"Be the change you want to see in this world." - Mahatma Gandhi

With this guide in my heart, I will continue SEIDENTRAUM, let it grow and happily advise you with my specialist knowledge of material science and more.

Kind regards • Sophia Jacqueline Steurer

Toni Steurer • Marketing & Support

With great passion for marketing and sales, I take care of maintaining and expanding the sales channel, nurturing customer relationships, and contributing my expertise as a copywriter. Through creative ideas, I also assist in designing new products for Seidentraum or Seidenstern. I look forward to being involved in developing the first men's collection.

Before my wife, Sophia, took over the leadership of SEIDENTRAUM, I was not really aware of the extent of injustice and exploitation in traditional silk production. It pleases me even more and fills me with pride to be a part of the sustainability movement in the textile industry, promoting justice, appreciation, and quality as a result.

I am looking forward to a good and long-lasting collaboration with all of you.

With all best wishes • Toni Steurer